Description of Adobe DTM: Dynamic Tag Management (DTM) is a tag management solution for Adobe Experience Cloud applications and others.
Adobe DTM is used by 0.1% of websites in the Tag managers category.
Business and Finance is the most popular main category among the websites using Adobe DTM.
Travel Type is the most popular subcategory among the websites that are using Adobe DTM.
The technologies that are most often used together with Adobe DTM are jQuery, Google Analytics, Google Tag Manager, PHP, Google Font API, Bootstrap, Facebook, Modernizr, jQuery UI, WordPress.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Adobe DTM may also be interested in using these other technologies: Adobe Analytics, GeneratePress, Adobe Target, Dynatrace, Microsoft HTTPAPI, Adobe Experience Platform Launch, Adobe Experience Platform Identity Service, Adzerk, ActiveCampaign, Imperva.
Technology | % of use together with Adobe DTM | Website |
---|---|---|
jQuery | 86.92 | https://jquery.com |
Google Analytics | 78 | http://google.com/analytics |
Google Tag Manager | 63.69 | http://www.google.com/tagmanager |
PHP | 47.38 | http://php.net |
Google Font API | 45.85 | http://google.com/fonts |
Bootstrap | 40 | https://getbootstrap.com |
36.77 | http://facebook.com | |
Modernizr | 36.46 | https://modernizr.com |
jQuery UI | 36.31 | http://jqueryui.com |
WordPress | 36.15 | https://wordpress.org |
Technology | AI Recommendation Score | Website |
---|---|---|
Adobe Analytics | 0.25 | https://www.adobe.com/analytics/adobe-analytics.html |
GeneratePress | 0.21 | https://generatepress.com/ |
Adobe Target | 0.2 | https://www.adobe.com/marketing/target.html |
Dynatrace | 0.19 | https://www.dynatrace.com |
Microsoft HTTPAPI | 0.18 | http://microsoft.com |
Adobe Experience Platform Launch | 0.18 | https://docs.adobelaunch.com/getting-started |
Adobe Experience Platform Identity Service | 0.16 | https://docs.adobe.com/content/help/en/id-service/using/home.html |
Adzerk | 0.16 | http://adzerk.com |
ActiveCampaign | 0.15 | https://www.activecampaign.com |
Imperva | 0.15 | https://www.imperva.com/ |
Introduction to Adobe DTM
Adobe DTM (Dynamic Tag Management) is a marketing technology that allows users to manage and deploy marketing tags (such as tracking and analytics code) on their website without the need for manual coding. It provides a user-friendly interface for marketers to add, remove, and update tags as needed, and offers features such as rule-based tag firing, tag sequencing, and data governance. DTM also integrates with Adobe Analytics and other marketing tools to provide a comprehensive view of website performance and user behavior.
Practical Applications
of Adobe DTM
1. Website performance tracking and optimization
2. User experience research and testing
3. A/B testing and personalization
4. Tag management for marketing and analytics purposes
5. Integration with various third-party tools and platforms
6. Mobile app tracking and measurement
7. Content management and optimization
8. Cross-device tracking and audience segmentation
9. Data management and governance
10. Custom event tracking and reporting.
Benefits and Advantages of Adobe DTM
- Provides a centralized platform for managing and deploying tags across multiple websites and digital properties
- Offers a user-friendly interface for creating and editing tags without requiring extensive coding knowledge
- Enables real-time tag deployment and updates, allowing for immediate changes to tracking and analytics
- Integrates with a wide range of third-party tools and platforms, including Google Analytics, Adobe Analytics, and more
- Provides robust data governance and security features to ensure compliance with privacy regulations and protect sensitive data
- Allows for customized tag firing rules and sequencing to optimize tracking and analytics capabilities
- Offers built-in debugging and troubleshooting tools to quickly identify and resolve issues with tag implementation and performance.
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
epicurious.com | Food & Drink | Cookbooks | 5.43 |
aan.com | Business and Finance | Diseases and Conditions | 5.24 |
apha.org | Healthy Living | Industries | 4.8 |
desertmuseum.org | Events and Attractions | Zoos & Aquariums | 4.59 |
prepass.com | Business and Finance | Auto Body Styles | 4.59 |
rockwellcollins.com | Business and Finance | Industries | 4.55 |
americananthro.org | Business and Finance | Biological Sciences | 4.48 |
tpc.com | Sports | Golf | 4.42 |
messandnoise.com | Events and Attractions | Rock Music | 4.39 |
burtsbees.com | Style & Fashion | Beauty | 4.38 |
Website | IAB category 1 | IAB category 2 | OpenRank |
---|---|---|---|
mercerflowers2.com | Shopping | Flower Shopping | 0 |
thehouseofideas.com | Hobbies & Interests | Collecting | 0 |
westgatewakullasuites.com | Travel | Travel Type | 0 |
bevsballoonsflowersandnovelties.com | Shopping | Flower Shopping | 0 |
midstatescontainer.com | Business and Finance | Industries | 0 |
The average age of websites using Adobe DTM is 17 years.
The average page rank (measure of backlink strength) of websites using Adobe DTM is 2.73.
Technology | % of use together with Adobe DTM | Website |
---|---|---|
Marketo Forms | 0.1538 | https://www.marketo.com |
Leadfeeder | 0.1538 | https://www.leadfeeder.com |
Paylocity | 0.1538 | https://www.paylocity.com |
Moat | 0.1538 | https://moat.com/ |
Concrete CMS | 0.1538 | https://www.concretecms.com/ |